Complaints Handling and Patient Feedback

Document control

Document owner: Registered Manager
Clinical approval: Nominated Individual
Version: 2.0
Approval date: 12 August 2026
Review date: 01 January 2027
Training renewal: Annually
Applicable staff: WMI Psychiatry administration staff
Estimated completion time: 45–60 minutes
Assessment: 15 multiple-choice questions
Pass mark: 80%
Safety-critical questions: All must be reviewed if answered incorrectly

This module must also be reviewed following:

  • a serious complaint

  • a significant change to WMI Psychiatry’s services

  • a change to the complaints procedure

  • a change to relevant national guidance

  • evidence that a complaint was not recognised or managed appropriately

  • identification of a recurring concern or service risk

  • an adverse finding by CQC or another relevant organisation

Related WMI Psychiatry documents

This module should be read alongside:

  • Complaints Policy

  • Patient Feedback Policy

  • Duty of Candour Policy

  • Incident Reporting Policy

  • Safeguarding Children Policy

  • Safeguarding Adults Policy

  • Information Governance and Confidentiality Policy

  • Record Keeping Policy

  • Equality, Diversity and Human Rights Policy

  • Consent Policy

  • Refund and Cancellation Policy

  • Unacceptable Behaviour Policy

  • Staff Code of Conduct

1. Purpose and training rationale

Complaints and patient feedback provide important information about how people experience WMI Psychiatry’s services. They can identify communication problems, administrative errors, safety concerns and opportunities to improve care.

A complaint should not be viewed simply as criticism. It may be the first indication that:

  • information was unclear

  • a patient felt unheard

  • an appointment was not arranged correctly

  • communication was delayed

  • reasonable adjustments were not provided

  • a clinical concern was not escalated

  • a policy was applied inconsistently

  • a safeguarding concern was missed

  • a patient experienced harm

  • several people are experiencing the same problem

Administration staff are often the first people to receive complaints because they manage telephone calls, emails, bookings, payments and routine communication.

CQC Regulation 16 requires providers to operate an effective and accessible system for identifying, receiving, recording, handling and responding to complaints. People must be able to complain verbally or in writing to any member of staff. Complaints must be investigated and necessary action must be taken when failures are identified. CQC Regulation 16

CQC Regulation 17 requires providers to seek and act on feedback from people who use the service and those acting on their behalf. Feedback should contribute to the assessment and improvement of service quality. CQC Regulation 17

The administration team’s role is to:

  • recognise complaints and feedback

  • listen respectfully

  • establish the main concern

  • identify any urgent risk

  • acknowledge the person’s experience

  • record the information accurately

  • explain the complaints process

  • forward the matter promptly to the appropriate person

  • maintain confidentiality

  • keep the complainant informed when asked to do so

  • support agreed actions

  • contribute to organisational learning

Administration staff are not expected to determine clinical findings or investigate serious complaints independently.

This module does not:

  • replace WMI Psychiatry’s Complaints Policy

  • authorise an administrator to provide a final complaint response

  • authorise an administrator to decide whether clinical care was appropriate

  • replace safeguarding or incident reporting procedures

  • replace the statutory Duty of Candour procedure

  • permit disclosure of confidential information without appropriate authority

  • require staff to accept abusive or threatening behaviour

2. Learning outcomes

By the end of this module staff should be able to:

  1. Explain the difference between feedback, a concern and a complaint.

  2. Recognise a complaint whether it is made verbally or in writing.

  3. Respond to a complaint calmly and respectfully.

  4. identify matters requiring immediate escalation.

  5. Record complaints and feedback accurately.

  6. Explain the WMI Psychiatry complaints process.

  7. Maintain appropriate confidentiality.

  8. Manage complaints made on behalf of another person.

  9. Make reasonable adjustments to support access to the complaints process.

  10. Understand the limits of the administration role.

  11. Distinguish early resolution from dismissing or concealing a complaint.

  12. Support learning from complaints and patient feedback.

  13. Recognise when Duty of Candour may need to be considered.

  14. Understand how positive, negative and neutral feedback should be used.

  15. Respond appropriately to challenging communication.

3. WMI Psychiatry complaints contacts

These details must be completed before issuing the module.

Complaints management

Complaints lead: [INSERT NAME AND ROLE]

Complaints email address: [INSERT EMAIL ADDRESS]

Complaints postal address: [INSERT ADDRESS]

Registered Manager: Caroline Lawrence
Contact method: [INSERT CONTACT METHOD]

Medical Director: Dr James Glass
Contact method: [INSERT CONTACT METHOD]

Safeguarding lead: [INSERT NAME AND CONTACT METHOD]

Deputy safeguarding lead: [INSERT NAME AND CONTACT METHOD]

Duty or responsible clinician: [INSERT CONTACT METHOD]

Recording systems

Complaints register: [INSERT LOCATION]

Patient record system: [INSERT SYSTEM]

Incident reporting system: [INSERT SYSTEM OR LOCATION]

Patient feedback record: [INSERT LOCATION]

Person responsible for monitoring actions: [INSERT ROLE]

Local timescales

Target for acknowledging a complaint: [INSERT TIMESCALE]

Target for agreeing the scope of the complaint: [INSERT TIMESCALE]

Target for providing a full response: [INSERT TIMESCALE]

Frequency of updates if the response is delayed: [INSERT TIMESCALE]

These timescales should match WMI Psychiatry’s approved Complaints Policy. Staff must not promise a response date that cannot reasonably be met.

4. Understanding complaints and feedback

Feedback

Feedback is an opinion about the service. It may be positive, negative or neutral.

Examples include:

  • “The booking process was very straightforward.”

  • “The appointment reminder was difficult to understand.”

  • “It would help if the directions included parking information.”

  • “The doctor explained everything clearly.”

  • “The online form took too long to complete.”

Feedback may not require an individual response beyond acknowledgement. It should still be recorded when it provides useful information about the service.

Concern

A concern is something that is worrying the person or which they state needs attention.

Examples include:

  • “I am worried that my prescription has not arrived.”

  • “I do not understand what happens at the next appointment.”

  • “I think I may have been charged twice.”

  • “My child needs an adjustment for the observation.”

Some concerns can be resolved promptly. A concern can still be a complaint if the person is dissatisfied and expects WMI Psychiatry to respond.

Complaint

A complaint is an expression of dissatisfaction which requires a response. It may concern an action, an omission, a decision or the standard of service provided.

Examples include:

  • “I am unhappy that nobody replied to my messages.”

  • “The appointment was cancelled without enough notice.”

  • “I believe the clinician was dismissive.”

  • “The report contains incorrect information.”

  • “I was charged a fee that I was not expecting.”

  • “My reasonable adjustment was not provided.”

  • “I want to complain about how my information was handled.”

A person does not need to use the word “complaint”. Staff must consider the meaning of the communication rather than its label.

A complaint may be:

  • verbal

  • written

  • sent by email

  • submitted through an online form

  • included within a review or survey

  • made during an appointment

  • raised through a representative

  • made anonymously

  • expressed through several separate messages

The Parliamentary and Health Service Ombudsman defines a complaint as spoken or written dissatisfaction which requires a response. Its NHS Complaint Standards apply directly to NHS-funded services. Their principles of welcoming concerns, responding fairly and learning from complaints also provide useful good-practice guidance for independent services. PHSO complaint definitions

5. The administration team’s role

You should

  • listen without interrupting unnecessarily

  • remain calm and respectful

  • recognise when dissatisfaction requires a response

  • thank the person for bringing the matter to WMI Psychiatry’s attention

  • apologise for their experience where appropriate

  • clarify the main points

  • ask what outcome they are seeking

  • check for immediate safety concerns

  • explain what will happen next

  • record the complaint accurately

  • forward it promptly to the complaints lead

  • preserve relevant correspondence

  • maintain confidentiality

  • provide reasonable communication support

  • complete any administrative actions allocated to you

  • escalate delays or missed deadlines

You should not

  • argue with the person

  • become defensive

  • blame another staff member

  • dismiss the complaint as minor

  • tell the person that they are wrong before the matter has been reviewed

  • discourage them from making a formal complaint

  • insist that a verbal complaint must be put in writing

  • promise a particular investigation outcome

  • admit legal liability

  • offer a refund or financial remedy without authority

  • alter or delete a clinical record

  • investigate clinical care independently

  • disclose confidential information without checking authority

  • delay a safety or safeguarding escalation

  • treat the person less favourably because they complained

  • describe the person as difficult merely because they are dissatisfied

  • ask someone to withdraw a complaint

  • guarantee that the complaint will remain known only to one person

People must not experience discrimination, victimisation or a reduction in the quality of their care because they have made a complaint.

6. Receiving a complaint

Use the LISTEN–CHECK–RECORD–ESCALATE approach.

1. LISTEN

Allow the person to explain what has happened.

Suitable phrases include:

“I am sorry to hear that you have had this experience.”

“Thank you for telling us.”

“I would like to make sure I understand your concerns correctly.”

“I can explain what will happen next.”

An apology for someone’s experience does not automatically mean accepting legal liability. CQC explains that saying sorry is an important part of openness and is not itself an admission of liability. CQC Regulation 20: Duty of Candour

2. CHECK

Clarify:

  • who is making the complaint

  • who the complaint relates to

  • the person’s preferred contact details

  • what happened

  • when it happened

  • where it happened

  • who was involved

  • the main areas of dissatisfaction

  • what effect this had

  • what outcome the person is seeking

  • whether there is an immediate safety concern

  • whether they need communication support

  • whether they are acting for someone else

Do not repeatedly make the person retell a distressing experience when the information is already clear.

3. RECORD

Record the person’s words accurately and objectively.

Distinguish between:

  • what the complainant reported

  • what you personally observed

  • what the records show

  • what action you took

  • what another staff member advised

4. ESCALATE

Forward the complaint to the complaints lead within the timescale required by WMI Psychiatry’s policy.

Escalate immediately if the complaint raises:

  • current risk to a patient or another person

  • safeguarding concerns

  • possible abuse or neglect

  • serious medication or prescribing concerns

  • a possible data breach

  • suspected fraud or criminal behaviour

  • serious professional misconduct

  • discriminatory conduct

  • risk of evidence being lost

  • possible serious harm

  • a situation that may engage the Duty of Candour

  • repeated concerns suggesting a wider service failure

7. Verbal complaints

A complaint made by telephone or during a conversation is still a complaint.

Do not say:

“You will need to put that in writing before we can deal with it.”

Instead say:

“I can record the complaint for you. I will read the main points back so that you can confirm I have understood them correctly.”

Record:

  • the date and time

  • the person’s name

  • the patient’s name

  • contact details

  • the complaint in their own words

  • the outcome they are seeking

  • any immediate action required

  • whether you read the summary back

  • whether they confirmed it was accurate

  • who received the complaint for further action

If the complaint is complex offer to send the person a written summary. Ask them to confirm whether the summary reflects their concerns.

A person may choose to provide additional written information. This should not be made a condition of accepting the complaint.

8. Early resolution

Some straightforward concerns can be resolved quickly.

Examples include:

  • correcting an appointment time

  • resending a document

  • explaining an administrative process

  • correcting a simple invoice error

  • providing clearer directions

  • arranging an agreed reasonable adjustment

  • apologising for a delayed response

Early resolution can be helpful when:

  • the issue is clear

  • the requested action is within the staff member’s authority

  • no formal investigation is required

  • no safety concern has been identified

  • the person is satisfied with the proposed action

Early resolution must not be used to:

  • conceal a complaint

  • avoid recording a recurring issue

  • pressure someone not to complain

  • resolve a clinical disagreement without clinical review

  • prevent appropriate incident reporting

  • avoid safeguarding procedures

  • avoid considering the Duty of Candour

  • make promises outside the staff member’s authority

After taking action ask:

“Does this resolve your concern or would you like the matter to be considered through our formal complaints process?”

Record the concern, the action taken and whether the person considered it resolved.

If the person states they still want to complain the matter must be passed to the complaints lead.

9. Acknowledging a complaint

Unless a complaint is anonymous it should be acknowledged.

The acknowledgement should:

  • thank the person for contacting WMI Psychiatry

  • confirm that the complaint has been received

  • summarise the main concerns

  • identify the person managing the complaint

  • explain the next steps

  • state the expected response timescale

  • explain how updates will be provided

  • request any necessary clarification

  • ask whether reasonable adjustments are required

  • provide the complaint reference if used

  • include contact details

  • explain that their care will not be affected because they complained

Do not include a detailed defence or final conclusion in the acknowledgement.

If the complaint has been made on behalf of another person explain that consent or other authority may be needed before confidential information can be shared.

10. Complaints made by representatives

A complaint may be made by:

  • a parent

  • a family member

  • a carer

  • an advocate

  • a solicitor

  • another healthcare professional

  • someone authorised by the patient

  • a person acting for someone who lacks capacity

  • a person acting for a child or young person

Receiving information from a representative is different from disclosing information to them.

WMI Psychiatry can listen to and record a concern without immediately confirming confidential details. Before sharing information staff must establish the person’s authority.

This may require:

  • the patient’s consent

  • confirmation of parental responsibility

  • consideration of the young person’s competence and wishes

  • evidence of legal authority

  • consideration of the person’s best interests

  • advice from the complaints lead or clinician

If consent has not yet been obtained say:

“I can record the information you provide. I may not be able to discuss confidential information or provide a detailed response until we have checked the patient’s consent or your authority to act for them.”

Do not promise a parent automatic access to all information about an older child or young person. Consent and confidentiality must be considered individually.

A complaint must not be ignored simply because authority to receive confidential information has not yet been established. Record it and seek advice.

11. Children and young people

Children and young people should be supported to provide feedback or make a complaint.

Staff should:

  • use clear and age-appropriate language

  • speak directly to the young person where appropriate

  • ask how they would prefer to communicate

  • consider whether they want support from a trusted adult

  • avoid assuming that the parent’s view is the same as the young person’s

  • consider confidentiality and competence

  • record the young person’s own views

  • escalate any safeguarding concerns immediately

A young person should not be dismissed because of their age.

If the young person’s wishes differ from those of a parent do not attempt to resolve the legal or clinical questions independently. Escalate the matter to the complaints lead and responsible clinician.

12. Accessibility and reasonable adjustments

The complaints process must be accessible.

People may need:

  • information in plain English

  • Easy Read information

  • larger text

  • an interpreter

  • support from an advocate

  • communication by email rather than telephone

  • additional time

  • questions provided one at a time

  • support to organise their concerns

  • a video appointment

  • information in another language

  • assistance related to autism, ADHD, learning disability or another condition

  • support related to hearing, vision or speech

  • an alternative to an online form

Do not require everyone to use the same complaints method.

CQC expects information about how to complain to be available in appropriate formats and languages. Providers must offer the level of support needed to help someone make a complaint.

Ask:

“Is there anything we can do to make the complaints process easier for you?”

Record and provide agreed adjustments.

13. Immediate safety and safeguarding concerns

A complaint may contain urgent information even when it mainly concerns a past event.

Examples include:

  • a patient states they are about to end their life

  • a child is currently unsafe

  • medication has been prescribed incorrectly

  • a patient has developed serious physical symptoms

  • confidential information has been sent to the wrong person

  • a staff member is alleged to have abused a patient

  • a clinician may be practising while impaired

  • someone reports immediate violence or threats

  • a patient has been left without essential medication

  • the same error may be affecting other patients

The immediate priority is safety.

The administrator should:

  1. establish whether anyone is currently at risk

  2. follow the emergency or safeguarding procedure

  3. alert the appropriate clinician or safeguarding lead

  4. preserve relevant information

  5. record the action taken

  6. notify the complaints lead

  7. complete an incident report where required

Do not wait for the full complaint investigation before taking protective action.

A complaint, incident report and safeguarding referral can all be required for the same event. One process does not automatically replace another.

14. Duty of Candour

The statutory Duty of Candour requires CQC-regulated providers to act openly and transparently with people receiving care.

Some complaints may reveal that a notifiable safety incident could have occurred. Administration staff are not expected to decide whether the legal threshold has been met.

Escalate promptly if a complaint indicates:

  • unexpected or unintended harm

  • possible prolonged psychological harm

  • a significant increase in treatment

  • serious injury

  • a death connected with care

  • an error which may meet the notifiable safety incident criteria

  • information that was withheld after something went wrong

The Registered Manager or an appropriately authorised clinician should decide whether the statutory Duty of Candour procedure applies.

Administration staff should not:

  • attempt to make the legal determination

  • delay escalation

  • advise staff to avoid apologising

  • edit records to make events appear less serious

  • make speculative admissions about liability

An apology can be appropriate even when the full investigation has not finished. Any formal Duty of Candour communication must follow WMI Psychiatry’s approved procedure.

15. Confidentiality and information governance

Complaint information is confidential and should only be shared with people who need it for:

  • investigating the complaint

  • protecting a patient or another person

  • providing clinical advice

  • obtaining legal or indemnity advice

  • meeting a statutory or regulatory requirement

  • implementing agreed improvements

Do not:

  • discuss complaints in public or informal settings

  • forward complaint emails to personal accounts

  • share screenshots through unauthorised messaging services

  • include unnecessary confidential information

  • tell unrelated staff who made a complaint

  • provide clinical information to a representative without checking authority

  • store the only copy of a complaint in an individual inbox

  • delete correspondence because the matter has been resolved

Where a complaint identifies a possible personal data breach follow WMI Psychiatry’s data breach procedure immediately. Do not wait for the complaint investigation.

Complaint records should be stored securely and retained in accordance with WMI Psychiatry’s retention arrangements.

16. Maintaining accurate records

The complaint record should include:

  • a unique reference number where used

  • date received

  • method of receipt

  • complainant’s name

  • patient’s name

  • relationship to the patient

  • contact details

  • communication needs

  • consent or authority status

  • a clear summary of each concern

  • the outcome sought

  • immediate risks identified

  • action taken

  • staff involved

  • acknowledgement date

  • person responsible for the investigation

  • agreed response date

  • updates provided

  • evidence considered

  • outcome of each complaint point

  • remedy offered

  • learning identified

  • action plan

  • completion of actions

  • final response date

  • external escalation information provided

Do not alter the original complaint.

If a patient disputes information within a clinical record follow the clinical records amendment procedure. Do not delete or rewrite the original entry. Any correction or additional statement must remain auditable.

Complaint records should be factual. Avoid judgemental descriptions such as:

  • “attention-seeking”

  • “just trying to get a refund”

  • “a difficult parent”

  • “probably exaggerating”

  • “known to complain”

  • “unreasonable because they were upset”

Describe observable behaviour and actual words where relevant.

For example:

“The caller spoke loudly and repeatedly interrupted. I explained that I wanted to understand the complaint and asked whether we could take each point in turn.”

17. Supporting the investigation

The complaints lead may ask administration staff to:

  • provide relevant emails

  • produce appointment records

  • confirm dates and times

  • provide telephone notes

  • explain the administrative process followed

  • prepare a factual statement

  • identify the policy in force at the time

  • assist with a chronology

  • contact the complainant to arrange a meeting

  • monitor agreed actions

When preparing information:

  • be honest

  • distinguish memory from documented fact

  • state when you do not remember

  • do not speculate

  • do not coordinate accounts with other staff

  • preserve original records

  • identify any mistake you made

  • provide the information promptly

  • raise any conflict of interest

The person investigating the complaint should be sufficiently impartial. A staff member who is directly complained about should not decide the outcome of that complaint.

Staff must be treated fairly. The existence of a complaint does not automatically mean that a staff member acted incorrectly. Investigations should consider all relevant evidence.

18. Keeping the complainant informed

Complainants should know:

  • who is managing their complaint

  • what issues are being considered

  • what information may be needed

  • when they can expect a response

  • what to do if there is a delay

  • how they will receive the final response

If the investigation will not be completed within the stated timescale contact the person before the deadline where possible.

Explain:

  • why more time is needed

  • what remains outstanding

  • the revised expected date

  • when the next update will be provided

Do not allow a complaint to remain unanswered because another staff member has not responded. Escalate missed internal deadlines to the complaints lead.

19. Final responses and remedies

The final response should normally be issued by the person authorised under WMI Psychiatry’s Complaints Policy.

A good response should:

  • use clear and compassionate language

  • summarise the complaint

  • address each main concern

  • explain how the matter was investigated

  • identify the evidence considered

  • explain what happened

  • explain what should have happened

  • state whether each complaint point was upheld, partly upheld or not upheld

  • acknowledge uncertainty where evidence is inconclusive

  • apologise where appropriate

  • describe action already taken

  • describe further learning or improvement

  • explain any remedy offered

  • explain what the person can do if they remain dissatisfied

Possible remedies include:

  • an apology

  • a clear explanation

  • correction of information

  • completion of an overdue action

  • reconsideration of a decision

  • a service improvement

  • staff training

  • a policy change

  • a refund or financial remedy where authorised

  • an opportunity to discuss the outcome

A complaint should not be upheld merely to end a difficult conversation. It should not be rejected to protect the organisation’s reputation. Conclusions must be based on the available evidence.

Administration staff should not issue the final response unless this responsibility has been specifically delegated.

20. External escalation

The final response should explain the appropriate next step if the complainant remains dissatisfied.

WMI Psychiatry must specify its approved external escalation route here:

Internal review stage: [INSERT DETAILS]

Independent review or adjudication route: [INSERT DETAILS]

Professional regulator where relevant: [INSERT DETAILS]

CQC information: [INSERT APPROVED WORDING]

CQC regulates services and uses information about people’s experiences to inform its work. It does not normally investigate or resolve individual complaints on a person’s behalf. A complainant may still share information about their care with CQC. CQC: Complain about a service or provider

The Parliamentary and Health Service Ombudsman considers complaints about NHS-funded healthcare in England. It is not normally the external adjudicator for privately funded care.

Independent Sector Complaints Adjudication Service information should only be included if WMI Psychiatry is subscribed to an appropriate scheme and the complaint falls within that scheme.

Never direct a patient to an external organisation without checking that it is the correct organisation for the service and funding arrangement involved.

WMI Psychiatry must cooperate appropriately with CQC, an independent adjudicator, a commissioner or another authorised organisation reviewing a complaint.

If CQC requests a summary of complaints and related information under Regulation 16 the registered person must provide it within 28 days beginning on the day after the request is received.

21. Patient feedback

Patient feedback may be:

  • positive

  • negative

  • neutral

  • invited

  • spontaneous

  • anonymous

  • provided by a patient

  • provided by a family member or carer

  • collected through a survey

  • submitted through the website

  • provided during an appointment

  • posted publicly online

All types of feedback can provide useful information.

Positive feedback

Positive feedback can:

  • identify what works well

  • recognise good staff practice

  • reinforce helpful communication

  • support staff morale

  • identify processes that should be retained

  • provide evidence about patient experience

Positive feedback should be recorded and shared appropriately. Obtain permission before using identifiable comments publicly.

Do not publish a patient’s name, diagnosis, photograph or testimonial without appropriate consent.

Negative feedback

Negative feedback can:

  • identify emerging risks

  • reveal unclear information

  • highlight delays

  • show where reasonable adjustments are needed

  • identify differences between policy and practice

  • reveal recurring administrative problems

If negative feedback contains dissatisfaction requiring a response treat it as a complaint even if it was submitted through a survey.

Neutral feedback

Neutral suggestions may still lead to useful improvements.

For example:

“It would be helpful if appointment reminders explained which forms need to be completed beforehand.”

This may not be a complaint but it could improve the experience of future patients.

22. Collecting feedback fairly

WMI Psychiatry should not collect feedback only from patients who appear satisfied.

Feedback opportunities should be:

  • voluntary

  • accessible

  • available at appropriate points in the pathway

  • open to patients with different communication needs

  • designed to include children and young people where appropriate

  • clear about how information will be used

  • managed in accordance with data protection requirements

Staff must not:

  • pressure patients to provide positive feedback

  • offer preferential treatment for positive reviews

  • discourage critical comments

  • complete a feedback form for a patient without recording that support was given

  • select only favourable responses for internal reporting

  • disclose health information when responding publicly to an online review

If replying to an online review use a general response which does not confirm whether the reviewer is a patient.

For example:

“Thank you for sharing your feedback. We are sorry to hear about your experience. We cannot discuss individual care publicly. Please contact our complaints team at [INSERT CONTACT] so that we can look into your concerns.”

23. Learning from complaints and feedback

Recording a complaint is not enough. WMI Psychiatry must consider what it shows and whether change is needed.

Learning may include:

  • revising patient information

  • changing an administrative process

  • improving appointment reminders

  • clarifying fees

  • reviewing response times

  • improving reasonable adjustments

  • providing staff supervision or training

  • changing a policy

  • strengthening clinical escalation

  • improving prescription tracking

  • correcting a website page

  • auditing a wider sample of records

  • monitoring whether the same problem happens again

The complaints lead should identify:

  • individual actions

  • responsible persons

  • completion dates

  • evidence of completion

  • whether the action was effective

  • whether learning should be shared with the team

  • whether patients should be told about the improvement

Complaint themes should be reviewed over time. Several minor complaints may indicate a significant recurring problem.

Where no action is taken the reason should be recorded.

24. Managing challenging communication

A person may be angry, distressed or repetitive because they feel unheard. Remain calm and focus on the issues.

Helpful approaches include:

  • acknowledge the person’s feelings

  • speak slowly and clearly

  • avoid interrupting unnecessarily

  • summarise the complaint

  • explain what you can do

  • set realistic expectations

  • agree the next step

  • provide information in writing

  • take a short pause if needed

  • seek support from a manager

Suitable wording includes:

“I can hear that this has been very upsetting.”

“I would like to make sure each concern is recorded.”

“I cannot decide the outcome today but I can explain the complaints process.”

“I want to help. I need us to speak respectfully so that I can understand what has happened.”

Staff are not required to accept:

  • threats

  • harassment

  • discriminatory abuse

  • sexual comments

  • repeated personal attacks

  • conduct creating an immediate safety risk

If behaviour becomes abusive:

  1. explain the expected standard of communication

  2. give a clear warning where safe and appropriate

  3. end the call if the behaviour continues

  4. record what was said and done

  5. alert a manager

  6. follow the Unacceptable Behaviour Policy

  7. contact emergency services if there is an immediate threat

A person’s behaviour does not remove their right to have the underlying complaint considered. Any communication restrictions must be necessary, proportionate, documented and authorised.

25. Practical scenarios

Scenario 1: A verbal complaint

A parent telephones and states:

“Nobody has replied to me for two weeks. I want to make a complaint.”

Appropriate response:

  1. acknowledge the complaint

  2. apologise for the experience

  3. record the parent’s main concerns

  4. ask what outcome they are seeking

  5. check the patient’s details

  6. explain the complaints process

  7. pass the complaint to the complaints lead

  8. arrange acknowledgement within the policy timescale

Do not require the parent to submit the complaint again by email.

Scenario 2: Dissatisfaction without the word complaint

A patient emails:

“I am extremely unhappy that I paid for an appointment and it was cancelled. I expect an explanation.”

This is a complaint because it expresses dissatisfaction and requires a response.

Do not record it only as a general enquiry.

Scenario 3: A simple concern resolved promptly

A parent reports that an appointment letter contains the wrong time. You check the system, confirm the correct time and send a corrected letter.

Ask whether this resolves their concern. Record the error and correction.

If similar errors have happened before notify the complaints lead even if the parent is satisfied.

Scenario 4: Possible immediate risk

A patient complains that their medication was changed and states they now feel severely unwell with chest pain.

Appropriate response:

  1. treat the current symptoms as a potential emergency

  2. establish the patient’s location

  3. follow the emergency response procedure

  4. alert the appropriate clinician

  5. record the complaint

  6. complete an incident report

  7. notify the complaints lead

Do not focus on the complaint process while immediate safety may be at risk.

Scenario 5: Complaint made by a parent

The parent of a 17-year-old asks for a detailed explanation of the young person’s treatment. The young person has not confirmed consent.

Listen to and record the parent’s concerns. Explain that WMI Psychiatry must consider the young person’s consent and confidentiality before sharing information. Seek advice.

Do not send clinical information automatically.

Scenario 6: Alleged safeguarding concern

A young person complains that a professional behaved inappropriately during an appointment.

Appropriate response:

  1. listen calmly

  2. avoid leading questions

  3. record the words used

  4. establish whether the young person is currently safe

  5. escalate immediately to the safeguarding lead

  6. preserve relevant records

  7. notify the complaints lead

  8. follow the safeguarding and incident procedures

Do not investigate the allegation yourself or contact the person complained about for an informal explanation before safeguarding advice is obtained.

Scenario 7: Data protection concern

A patient states that they received another patient’s clinic letter.

Appropriate response:

  1. apologise for the concern

  2. ask them not to forward or copy the information

  3. ask them to keep it secure

  4. notify the data protection lead immediately

  5. follow the data breach procedure

  6. record the complaint

  7. preserve evidence

  8. notify the complaints lead

Do not ask them to delete the email before the data protection lead has advised how the incident should be managed.

Scenario 8: Public online review

A person posts a negative review which includes details of their diagnosis and medication.

Do not confirm publicly that they are a patient. Use the approved general response and invite them to contact WMI Psychiatry privately.

Pass the concerns to the complaints lead if they appear to require a response.

Scenario 9: Request for a refund

A patient complains and states they expect a full refund.

Record the outcome they are seeking. Do not promise a refund unless you have authority. Explain that the request will be considered as part of the complaint.

Scenario 10: Repeated messages

A complainant sends several emails each day which repeat the same issues.

Ensure the concerns have been recorded accurately. Explain the agreed communication plan and provide updates as promised. Seek management advice if the volume of contact significantly affects the service.

Do not ignore new safety information merely because the person has contacted the service repeatedly.

26. Key learning points

  • A complaint can be verbal or written.

  • The person does not need to use the word “complaint”.

  • Any staff member may receive a complaint.

  • Listen, check, record and escalate.

  • Do not insist that a verbal complaint must be put in writing.

  • Check for immediate safety, safeguarding and data protection concerns.

  • Safety action must not wait for the complaint investigation.

  • Early resolution must not be used to hide complaints or avoid learning.

  • A representative can provide information before authority to receive confidential information has been established.

  • Do not share confidential information without checking consent or authority.

  • Make the complaints process accessible and provide reasonable adjustments.

  • Complaining must not affect the person’s care.

  • Record facts and avoid judgemental descriptions.

  • Do not alter or delete original records.

  • Keep the complainant informed about delays.

  • Administration staff should not investigate clinical care or promise an outcome.

  • Complaints and feedback should lead to learning where improvement is needed.

  • Positive, negative and neutral feedback can all be useful.

  • Do not confirm publicly that an online reviewer is a patient.

  • Escalate complaints which may engage the Duty of Candour.

  • Staff are not required to accept abusive or threatening behaviour.

Knowledge assessment

Learner instructions

Choose the single best answer.

You must achieve at least 12 out of 15 to pass. Any incorrectly answered safety-critical question must be reviewed even if the overall pass mark is achieved.

Question 1

Which statement best defines a complaint?

A. Only a written letter headed “Formal Complaint”
B. Any spoken or written expression of dissatisfaction which requires a response
C. Any positive comment about the service
D. A concern raised only by a solicitor

Question 2

A patient says they are unhappy with the service but does not use the word “complaint”. What should you do?

A. Treat it only as a routine enquiry
B. Tell them to use the correct wording
C. Consider whether the communication expresses dissatisfaction requiring a response
D. Ignore it unless it is submitted through the complaints form

Question 3

A parent makes a verbal complaint by telephone. What is the appropriate response?

A. Refuse to accept it until it is submitted in writing
B. Record the complaint and read the main points back for confirmation
C. Ask them to contact CQC instead
D. Tell them verbal complaints cannot be investigated

Question 4

A complaint contains information suggesting that a child is currently at risk. What should you do first?

A. Wait for the complaint investigation
B. Ask the family to submit more evidence
C. Follow the safeguarding procedure and escalate immediately
D. Send a routine acknowledgement

Question 5

A patient complains of severe chest pain while discussing dissatisfaction with their medication. What should take priority?

A. Establishing whether the complaint is upheld
B. The immediate medical risk
C. Obtaining a written complaint
D. Discussing a refund

Question 6

A family member complains on behalf of an adult patient but the patient has not provided consent. Which statement is correct?

A. The complaint must be deleted
B. You can listen to and record the concern but must check authority before sharing confidential information
C. The family member must receive the full clinical record
D. Family members never need consent

Question 7

Which action is appropriate when resolving a simple concern quickly?

A. Avoid recording it so complaint numbers remain low
B. Take an action within your authority and check whether the person considers the matter resolved
C. Ask the person to withdraw their complaint
D. Promise that the issue can never happen again

Question 8

A patient reports receiving another patient’s clinic letter. What should you do?

A. Ask them to ignore it
B. Wait for the routine complaint investigation
C. Escalate it immediately through the data breach procedure and notify the complaints lead
D. Ask them to post the letter online as evidence

Question 9

Which statement about complaints and care is correct?

A. Future appointments can be restricted because a person complained
B. Staff can treat a complainant less favourably if the complaint is unfair
C. A complaint must not adversely affect the person’s care
D. Only upheld complaints receive respectful handling

Question 10

What should an administrator do if a complaint may involve a notifiable safety incident?

A. Decide independently whether the legal Duty of Candour threshold has been met
B. Delete the complaint until the facts are clear
C. Escalate promptly to the Registered Manager or authorised clinician
D. Avoid apologising under all circumstances

Question 11

A negative online review identifies the reviewer’s diagnosis. How should WMI Psychiatry respond publicly?

A. Confirm the person’s treatment history
B. Correct their account using the clinical record
C. Use a general response without confirming whether the person is a patient
D. Publish the relevant clinic letter

Question 12

What should happen if a complaint response will be delayed?

A. Nothing until the investigation is finished
B. The complainant should be informed of the delay and given a revised timescale
C. The original complaint should be closed
D. The complainant should contact each staff member separately

Question 13

Which is an appropriate complaint record?

A. “The parent is difficult and probably wants a refund.”
B. “The caller stated that nobody had replied for two weeks. They asked for an explanation and written response.”
C. “The patient was clearly exaggerating.”
D. “This is not a real complaint.”

Question 14

What is the purpose of reviewing complaint themes over time?

A. To identify people who complain frequently
B. To reduce the number of complaints recorded
C. To identify recurring risks and opportunities for improvement
D. To decide which complaints can be deleted

Question 15

Which summary best describes the administrator’s role?

A. Determine whether clinical care was negligent
B. Listen, check for risk, record, explain the process and escalate appropriately
C. Defend the clinic against every complaint
D. Promise the outcome requested by the complainant

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